SarthakStar Sports
Sarthak × Star Sports
From watching it for years to standing in it — a creator inside the broadcast.
CollabX role
Creator pairing × Campaign execution × Amplification
Partner
Sarthak Sachdeva × Star Sports × JioHotstar
Challenge
Move a sports-native creator from the comments to the floor.
Approach
Treat it as an upgrade the audience could feel.
Credits
Creator pairingCampaign executionAmplification
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