Ashish × Sony
Bringing Spider-Man into Indian internet culture through a creator people already trusted.
CollabX role
Entertainment partnership × Creator integration × Launch content
Partner
Ashish Chanchlani × Sony Pictures
Challenge
Make a global entertainment launch feel like it belonged here.
Approach
Build around access, fandom and Ashish’s own entertainment language.
Credits
Entertainment partnershipCreator integrationLaunch content
More in Entertainment, music & live
Next collab
Triggered Insaan × Spotify