North desk · 28.46° N 77.03° E
Gurgaon
- Talent
- Onboarding
- Careers
The house
Gurgaon × Mumbai
Building legacies that outlast trends. Founded in 2017. Let's create together.
Origin
CollabX grew out of the same scene that made Hasley India a launchpad — memes, YouTube, comedy rooms — and turned that instinct into a company that manages careers and builds collabs for brands, film, music and live. The current feed is still moving: Foxtale, Nykaa, Realme, JBL, Samsung, ZEE5, Unacademy, Thums Up × Hanumankind, Aditya Rikhari on the road.
- Years in business
- 7+
- Team strength
- 47
- Talents managed
- 100+
- Brands associated
- 400+
2017 2026
Nine years. One house.
The moves that built the roster, in order. Undated work sits in the archive rather than being guessed at.
2017
- 2017The house is foundedGurgaon. Out of the meme, YouTube and comedy-room scene that made Hasley India a launchpad.
- ArchiveTriggered Insaan × Netflix × DasviA film promoted in the language of the internet, not the trailer.Case study
- ArchiveSpotify original: True Story Bro!Triggered Insaan's audio format. More than a million downloads reported.Case study
- ArchiveAditya Rikhari × BANGR live tourAn internet songwriter into more than ten Indian cities.Case study
- 2023Ashish Chanchlani × Sony Spider-VerseA global film universe launched in Indian internet language.Case study
- 2024Gaming Insaan on Amazon MX PlayerA CollabX Presents original series. #1 trending on the platform.
- 2025Thums Up × HanumankindLive creator amplification. 34M+ reach reported on CollabX channels.Case study
- 2025The Ekaki universeAn original IP built in-house. Presence, Arrival, Invasion, Skyfall.
- 2025FOKUSA creator-owned brand, built with the roster rather than around it.
- 2026The current slateFoxtale, Nykaa, Realme, JBL, Samsung, ZEE5, Unacademy. The feed is still moving.
Two desks
Gurgaon Mumbai
Gurgaon28.46° N 77.03° E
Mumbai19.08° N 72.88° E
West desk · 19.08° N 72.88° E
Mumbai
- Film
- Music
- Live
Four operating lines
A talent house. Not a media plan.
01Talent managementRepresentation, career strategy and the next room. Not just the next post.Services 02Brand partnershipsCampaigns that read as culture. Casting, briefs, execution, amplification.Services 03Entertainment, music & liveFilm, OTT, tours, original formats. Launches that behave like events.Services 04Creative productionFrom concept to cut. IP like Ekaki and Gaming Insaan, not only placements.Services
Careers over campaigns
The best partnership makes the next five moves possible, not only the next post.
Fit over reach
Scale matters when the audience, the talent and the idea have a reason to meet.
Formats with a spine
We look for work with enough identity to become a property, not a disposable placement.
One house
Representation, entertainment and production make each other more useful.
People
A connected culture.
The house stays deliberately connected: talent, managers, producers and partners close enough to turn the right conversation into the next career move. 47 people across two desks.
- Portrait to follow
Founder & CEO
Gurgaon × Mumbai
Built the house in 2017. Still in the room for the calls that shape a career.
- Portrait to follow
Head of Talent
Gurgaon
Runs representation and the day-to-day of every career on the roster.
- Portrait to follow
Head of Brand Partnerships
Gurgaon
Turns a brief into a collab and a collab into something people repeat.
- Portrait to follow
Head of Entertainment & Music
Mumbai
Film, OTT, tours and the rooms where the entertainment side gets made.
- Portrait to follow
Producer, Originals
Mumbai
Ekaki, Gaming Insaan and whatever the house builds next from concept to cut.
- Portrait to follow
Creator Onboarding
Gurgaon
Finds the next names before the feed does, and holds them.