Dettol × Garima
A pandemic hygiene message carried in a creator’s own register.
CollabX role
Creator pairing × Campaign execution × Amplification
Partner
Dettol × Garima Chaurasia
Challenge
Hold attention for a utility product without talking down.
Approach
Keep it in a real lifestyle context. Show the product.
Credits
Creator pairingCampaign executionAmplification
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