Villain × The culture

YouTube, Instagram, cricket, Mirzapur and gaming in one campaign architecture.

CollabX role

Creator pairing × Campaign execution × Amplification

Partner

Villain Perfume × Ashish × Hardik Pandya × Ali Fazal × Mortal × Scout

Challenge

A new fragrance needed more than one kind of famous.

Approach

Cast across the internet, not just one lane.

Credits

Creator pairingCampaign executionAmplification