Fukra × TriggeredFOKUS
Fukra × Triggered × FOKUS
Hydration brand built with the Malhan brothers — CollabX in the business line, not just the campaign.
CollabX role
Creator pairing × Campaign execution × Amplification
Partner
FOKUS × Fukra Insaan × Triggered Insaan
Challenge
Launch a consumer brand from inside a creator universe without it feeling like merch.
Approach
Put the product in the culture the audience already lives in. Branding that blends into the moment.
Credits
Creator pairingCampaign executionAmplification
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